self-publishing

  • The (Long) Tail of Self-Published Authors

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    Rob Mahan

    I read Meghan Ward’s excellent Writerland blog post, Does Social Media Sell Books?, this morning, and thought I would share a version of my comments here: I recently came across two terms that relate to me as a self-published and self-marketed author: “Googlable“: I have a blog that comes up on top of the first…

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  • Tech Notes – HootSuite for Twittering Self-Marketers

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    Rob Mahan

    Back when I gleefully signed on to be a Self-Publisher, I knew there would eventually be some marketing involved, but I was blithely ignorant of what that really entailed. To paraphrase a memorable They Might Be Giants verse, “I was young and foolish then. I’m feeling old and foolish now.” Perhaps I should have listened…

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  • The Renaissance of Self-Publishing

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    Rob Mahan

    The term “disintermediation” seems to be popping up more these days, as if the concept is something new. It’s really just a fancy way of saying “cutting out the middle man” or “going right to the source”. If you remember Webvan from a few years ago, they tried (and quickly failed) to disintermediate the retail…

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  • Self-Publishing Services on Penguin Group (USA)’s Book Country

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    Rob Mahan

    Book Country, the Penguin Group USA‘s online community dedicated to genre fiction, introduced a suite of self-publishing tools today. While there are dozens of entities offering authors self-publishing options, I believe this is the very first time any unit of The Big Six traditional publishing houses (Hachette Book Group, HarperCollins, MacMillan Publishers Ltd, Penguin Group,…

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